Content FOMO...when too much is not enough One of my favourite things about the internet is the fact that it exposes you not only to the greatest content from the present day, but also multiple repositories giving you access to every good movie/tv series/book that was ever created. While this takes care of the entertainment needs of your whole extended family for multiple lifetimes, it also creates a massive Fear of Missing Out (FOMO), as every hour you see your friends and social media raving about a new piece of storytelling which just came online /offline. As Mark Schafer wonderfully describes in his article/video , FOMO is one of the bsic factors behind driving high value content creation among companies across the world. More than 50% of teenagers and young adults in developed economies have admitted to have this distinct fear that they have missed out on something or the other. This should not come as a surprise, since the online content repository just keeps expanding ever
Mobile streaming, conent and advertising in the post-TV era